Thursday, December 12, 2013
Video is the Ideal Mobile Marketing Tool
Make your New Years Resolution to be ahead of your competitors! Most marketers already realize mobile is an increasingly important marketing channel. Marketers also know that most customers carry a smart phone and many use it as their primary way to access the web. According to eMarketer 24 Million US Smartphone users are already watching online videos on their mobile device at least monthly. Whether your customers are in the office or on the go, video is a great tool for delivering marketing content.
Your marketing content should always be easy to consume and video makes that happen on mobile devices. Below are 5 reasons to make video a central part of your mobile marketing strategy.
1. Maximizing Available Space
Video maximizes your content delivery on the 3’’x 4’’ mobile screen space. When customers access a website or landing page on their mobile devices, text content can appear in two ways: mobile optimized or not mobile optimize. Both have factor limitations:
• Mobile optimize – text is readable, but very abbreviated
• Not mobile optimize – text is difficult to navigate and read
The screen size limitations of mobile phones can limit the effectiveness of text based marketing messages. Video is automatically delivered in full screen mode on mobile phones and looks great on tablets. Mobile video lets on-the-go users gather the information they need quickly and easily.
2. Visual Engagement
Through mobile videos, you can add powerful visuals and branding elements to your content. A well-crafted video is easy on the eyes, something difficult for many websites to accomplish on a mobile device (especially when they are not mobile optimized). Mobile video focuses your customer’s attention and presents content in a visually pleasing way, regardless of your customer’s location.
3. Audio Delivery
Sound adds another dimension to your marketing content to make it more memorable. The audio track in the video can deliver your marketing message, even if the video is not closely watched. Proper use of music, voice-over and sounds can also help promote your brand and message. By incorporating online video in mobile marketing, on-the-go users are able to gather the content (through voice-overs) even if they cannot focus intently on the visuals.
4. User Friendly
Your potential customers know exactly what to do with a video “play” button with they see it on their mobile device. Since hitting the play button is so intuitive, it makes it very easy for your prospects to engage with your marketing message. Not having to navigate or scroll on their mobile device makes it much more likely that your marketing message will be delivered.
A high quality marketing video can be very cost effective to produce. We at Church Street Studios (I’m their Associate) provide:
• Studio Time
• Professional lighting
• Direction – Storyboarding
• Video Editing
With video you can more effectively convey your marketing message anytime your prospective customers are on their mobile device.
ArtChick – Kristine Di Grigoli / Church Street Studios is located on 122 Church Street, Philadelphia, PA 19106.
We are also available for on-location photo sessions.
To make an appointment call: 215-650-7052 - Consultations are free