the Big Apple Faces Crew

the Big Apple Faces Crew

Wednesday, December 4, 2013

Why a Professional Headshot is Critical

Why a Professional Headshot is Critical

I always take time to learn from my clients why they’ve hired me to take their pictures. This knowledge helps me deliver a greater value to the individuals and companies I serve.

Here are some of the ways my clients have used my pictures:

Image Competition
Simply put, if your headshots will be shown next to those of your competitors, you’ll want your photos to be better than the rest. For example, are you listed on a website that displays multiple service providers to choose from, such as a list of realtors or attorneys? If your photo looks better than your competition, your great headshot could be all it takes for you to get more leads.

Market Yourself
A great headshot is critical for many marketing and advertising campaigns. Advertisements you place online, on billboards, bus stops, and inside magazines receive better response rates if they include great pictures. Engaging, honest headshots are an important part of showing why your prospective clients should hire YOU and not your competition. Many ads only feature a headshot, a service description, and a phone number. I make sure my clients have picture-perfect images that capture their market’s attention.

Social Media
Earn more and better-paying clients through social media and online marketing. Be found by prospective employers on LinkedIn with a great headshot that showcases you looking your best. Your corporate headshot can craft your online image and control how the market sees you.

Program Pictures
If you’re a public speaker or regularly speak at events, event planners and coordinators definitely need a great picture of you to use in the program. An attorney who regularly speaks at congressional hearings contacted me specifically for a headshot to be used when he gives talks.

Office Portraits
Doctors, attorneys, and lawyers often have pictures of themselves and their staff up at the office, to help create a friendly, welcoming environment for their clients or patients.

Website Images
Many companies are including pictures on staff bio webpages – many consumers expect to be able to click and see who they will be working with. I’ve partnered with a number of web designers and small businesses to create top-notch employee portraits for web pages.

Showcase expertise
A great corporate headshot will showcase your confidence and expertise. As part of your overall image, you’ll look more professional online when you have professional pictures. Conversely, you can lose your market’s confidence with a bad picture.

Our Studio is located on 122 Church Street, Philadelphia, PA 19106. We are also available for on-location photo sessions.

To make an appointment call: 215-650-7052
My Portfolio:

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