Behind the Scenes with ArtChick at Church street Studios
It was really exciting working on our latest video project for DAK Financial Advisors with Bob Warkulwiz of Warkulwiz Design. Bob has been in the Advertising Design business for over 35 years and teaches at Drexel and Temple Universities. His way of thinking on the set is incisive and creative…and he has a good sense of humor.
Our two camera video shoot with teleprompter, special sound track, makeup artist, and assistant, required careful focus on details and organization. in order for things to flow smoothly with more than 2 or 3 people on a set, the many pieces of the production puzzle must be stitched together as seamlessly as possible in advance. That's one of the ways that having our own studio pays off. At Church Street Studios in Old City Philadelphia, we have the equipment in place. We can more efficiently actualize a production because we have the tools it takes to make it happen.
Not having to rent a space, transport equipment, assemble and break down every time we shoot, frees us up to pay attention to the things that really matter, like the lighting, diction, expression, sound quality, color balance, and the comfort of the speaker. In the area of commercial videography and video production, the efficiently that comes with owning our own studio, allows the Church Street Studios team to work more effectively on projects that require a studio environment. We turn on the lights, lower the green screen, gather the folks on the set, and get the job done in the most cost effective way.
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